Traditional sales and marketing methods are based on increasing market share. The focus is on increasing revenues by expanding the sales and marketing functions. The aim is to find and sell to new customers in new markets. Attention is not directed towards existing customers. The concept of relationship marketing is slightly different. In the online environment the objective of relationshipmarket is to target both existing as well as potential customers. However the idea is that existing custome… Continue

Markets have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions and the steps in the buying process.

Buying Roles :-

It is easy to identify the buyer for many products. In the United States, men normally choose their shaving equipment and women choose their pantyh… Continue

Technological Changes, Challenges and Opportunities by Moses Isaac More organizations are now evaluating their human resources and labor costs in the context of available technologies, based on the theory that products and services can be delivered more effectively(and efficiently) through an optimal combination should increase productivity. Most of us are familiar with examples of this combination. Instead of speaking to custome… Continue

Advertising Influence

Why is so difficult to introspect on advertising and how it influences us? Because we look for major effects, that's why! Too often, we look for the ability of an advertisement to persuade us. We look for a major effect rather than more subtle, minor effects.

Most effects of advertising fall well short of persuation. These minor effects are not obivious but they are more characteristic of the way advertising works. To understand advertising we have to understand and measu… Continue

Ethics In Marketing by Moses Isaac

The Road To Your Success : Providing Value To Others

In the business world, we learn a lot about cut throat competition and gaining advantage over the competitor. In some circles, it seem to be a game to see how best to cheat your customers.

These are the concepts of win-lose marketing, and believe the kind of thinking is a dinosaur; it wont survive.

1.Consumers avoid buying from companies they perceive as unethical.

A 1999 survey of consumers in 23 countr… Continue