Gary Bacchetti's Page

My Website:

http://www.thegentlementor.com/capture

Favorite Quote:

"If you continue to think like you have always thought - you will continue to get what you have always got"

About Me:

I worked for 20 years at an “in-plant marketing facility” for GTE. We were responsible for many of our GTE locations around the country.

When corporate headquarters in Stamford, CT decided to close my branch back in 1993 my co-workers panicked. All 52 employees started scrambling to update their resumes to get ready to pound the pavement.

I “chose” a different route.

I saw opportunity not knocking, but banging at my front door. I contacted many of our GTE and NON-GTE customers and told them not to worry. If they felt comfortable working with me as they had, someone who knew their account in great depth, I’d continue business as usual - but they’d be sending payments to me this time, not GTE.

I took a deep breath and $10,000 out of my 401K plan, rented an office suite, slapped on a shingle, and here I am 16 years later with - $22,000,000 in revenue.

In my peak I had 33 full time employees, several of which were my former co-workers, working two shifts. My former employer was now my largest customer!

My company, Marketing & Advertising Services Center, is based in Buffalo, NY. MASC was a complete marketing support organization serving thousands of businesses, educational institutions and consumers nationwide since 1993. Our success the past 16 years has been built on extremely strong and consistent customer service.

MASC, in addition to hosting and e-commerce, provides consulting services on marketing campaigns, accepts reservations for seminars and training, is an inbound telephone resource center, fulfills orders for inbound and marketing campaign materials, assists clients with pre-trade show arrangements and post-trade show follow-through.

MASC was also highly experienced in consumer “rebate management” having processed over 250,000 requests monthly for national Fortune 500 clients including Molson Breweries, GTE, Sylvania Automotive Mini-lighting, and Sunshine Consumer products.

We have also provided marketing fulfillment services for Verizon, Corning, Dunlop Tire, HSBC Arena, Bethlehem Steel, Midas Muffler, Holmes-Air, Regal, and Carborundum-Abrasives.

Move Over B2B - Hello B2C! ...The Real McCoy was being “The Gentle Mentor”

…But up until this point, no one took newbies by the hand. They were left to wing it on their own. I polled beginners and found it to be that missing link. “Find a need and fill it” - and that’s exactly what I did.

From one subscriber to 102,417 - word spread fast my first 19 months. The inquisitive type stood out and I quickly moved them into several of my niche sub-lists.

The domino factor has kicked in. New subscribers opted-in at a rate of 20-30 a day, seven days a week. With blog, video marketing, JV relationships, a “live”chat room session - it’s anyones guess where I’ll be five years from now.

Who knows, but it’s certainly a lot of fun with a significant paycheck on Fridays.

Who I'd Like to Meet:

Ron Popeil

Favorite Music:

Anything classical.

Favorite Books:

Salesman of the Century

Favorite Movies:

The Sound of Music
Oliver Twist
The Time Machine

My Biggest Influences:

My parents.